World Launches World ID to Combat Deepfakes in Zoom Calls

• World has launched World ID for banking and finance to authenticate individuals on Zoom calls.
• The service aims to combat the increasing threat of deepfakes in live video interactions.
• World ID for Zoom is now generally available after a successful beta phase.
• The solution provides cryptographic proof of the genuine identity of participants on Zoom calls.
• The launch was announced at Money20/20 on Sunday.