Gaming2 sources

Wendy's Launches RPG with Real Food Rewards

  • Wendy's has released a 15-hour RPG called WendyQuest.
  • Players earn 'Corner Stones' by defeating Mech Bosses in the game.
  • Each 'Corner Stone' can be redeemed for a free item from Wendy's.
  • The game aims to boost Wendy's brand engagement through unconventional marketing.
  • Wendy's has used this strategy amid slumps in sales and attention.
Wendy's Launches RPG with Real Food Rewards | Split Angle