Gaming2 sources
Wendy's Launches RPG with Real Food Rewards
- Wendy's has released a 15-hour RPG called WendyQuest.
- Players earn 'Corner Stones' by defeating Mech Bosses in the game.
- Each 'Corner Stone' can be redeemed for a free item from Wendy's.
- The game aims to boost Wendy's brand engagement through unconventional marketing.
- Wendy's has used this strategy amid slumps in sales and attention.