Business3 sources
Starbucks to Implement AI for Personalized Drive-Thru Menus
- Starbucks CEO Brian Niccol announced the plan during an earnings call.
- The technology will recognize customers, present personalized menus, and streamline payments.
- The initiative is part of Starbucks' broader strategy to improve customer service using AI and other technologies.
- The company aims to make the ordering process more effortless for customers.
- Starbucks' U.S. sales are improving, indicating the effectiveness of its turnaround plan.