Business2 sources
Starbucks China Implements Purchase Requirement for Seating
- Starbucks China is requiring customers to make a purchase to sit in its cafes.
- The policy aims to improve the in-store experience and compete with local rivals.
- This change is part of Starbucks' strategy to revive its performance in the competitive Chinese market.
- The policy was announced by Starbucks as a measure to enhance customer experience.
- Bloomberg reported that this move is aimed at boosting Starbucks' fortunes in China.