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Jordan Brand Celebrates 'Space Jam' 30th Anniversary with Jordan TV

  • Jordan Brand is using its Jordan TV platform to release content centered around 'Space Jam' and Michael Jordan.
  • The 'Space Jam' film, featuring Michael Jordan and Bugs Bunny, is celebrating its 30th anniversary.
  • Jim Riswold, creative director of the original 'Hare Jordan' Nike ad, explains the choice to pair Jordan with Bugs Bunny.
  • Fans can now shop a collection of Tune Squad gear in collaboration with Air Jordan to celebrate the anniversary.
  • The docuseries aims to highlight the lasting legacy of 'Space Jam' and its impact on pop culture.

Timeline

  1. Celebrating 30 years of ‘Space Jam’

    Fans can shop a collection of Tune Squad gear to commemorate the 30th anniversary of the film.

  2. 'Space Jam' legacy discussed

    Jim Riswold, creative director of the original 'Hare Jordan' commercial, explains the ad's impact.

  3. 'Space Jam' anniversary coverage

    ESPN discusses the lasting legacy of 'Space Jam' on its 30th anniversary.

  4. Latest

    'Space Jam' docuseries to launch ‘Jordan TV’

    Jordan Brand plans to use a ‘Space Jam’ docuseries to launch its Jordan TV platform.

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Jordan Brand Celebrates 'Space Jam' 30th Anniversary with Jordan TV | Split Angle