Sports2 sources
Six Nations and Sanzaar unions to jointly sell global rugby rights
- The unions have formed a new company to manage the Nations Championship and sell rights.
- This is the first revenue-sharing model in sports for these unions.
- The southern hemisphere nations will receive a share of the profits from the rights sales.
- The deal includes marquee rugby properties like the Six Nations and British and Irish Lions series.
- The move aims to expand the commercial profile and revenue of the sport.