Sports2 sources

Six Nations and Sanzaar unions to jointly sell global rugby rights

  • The unions have formed a new company to manage the Nations Championship and sell rights.
  • This is the first revenue-sharing model in sports for these unions.
  • The southern hemisphere nations will receive a share of the profits from the rights sales.
  • The deal includes marquee rugby properties like the Six Nations and British and Irish Lions series.
  • The move aims to expand the commercial profile and revenue of the sport.
Six Nations and Sanzaar unions to jointly sell global rugby rights | Split Angle