Rome MIA Market Concludes with Focus on Horror and Industry Trends

• The MIA Market concluded with a focus on horror films and reaching Gen Z audiences.
• European and global industry leaders attended the event, including executives from Banijay Entertainment and Studiocanal.
• Market head Gaia Tridente highlighted a stronger and more ambitious edition of MIA.
• A genre film panel discussed the hunt for the next horror obsession, referencing the 'Backrooms' trend.
• The event featured discussions on Italy's production slump and European producers' strategies to combat challenges.