Rob Stull Aims to Modernize Pentathlon for 2028 LA Olympics

• Rob Stull is the President of the Union Internationale de Pentathlon Moderne (UIPM).
• Stull is focused on modernizing the 114-year-old discipline of the Pentathlon for the 2028 LA Olympics.
• The transformation aims to capture the attention of Gen Z consumers.
• Stull's plans were discussed in a Forbes exclusive interview.
• The Youth Olympic Games in Dakar, Senegal, served as a backdrop for Stull's vision.