Poppi Founders Launch New Beverage Startup Jetty

• Poppi founders Allison and Stephen Ellsworth are launching Jetty, a new beverage startup.
• Jetty will sell bottled drinks and powders at retailers like Whole Foods, Target, and Amazon.
• The founders aim to compete with established brands like PepsiCo's Gatorade.
• Jetty will offer hydration products in various flavors and formats.
• The launch follows the success of Poppi, which was acquired by PepsiCo for $1.95 billion.