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Netflix Hires Mattel Executive Roberto Stanichi for Consumer Products Role

  • Netflix has hired Roberto Stanichi from Mattel to lead Consumer Products and Experiences.
  • Stanichi previously served as Mattel's president, chief marketing, and brand officer.
  • At Netflix, Stanichi will manage the global consumer products and licensing business and the global experiences division.
  • Stanichi's role includes overseeing newer initiatives like Netflix House activations.
  • Mattel announced Stanichi's departure as part of its third-quarter earnings report.

Timeline

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  2. Latest

    Netflix Appoints Roberto Stanichi from Mattel

    Netflix appointed Roberto Stanichi, former Mattel executive, as VP of Consumer Products and Experiences.

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Netflix Hires Mattel Executive Roberto Stanichi for Consumer Products Role | Split Angle