Meta Removes Ads Mentioning Pregnancy from Instagram

• In January 2025, Meta removed ads for a pregnancy pillow from Instagram.
• The ads were removed because they contained the word 'pregnancy', according to the founder of BellaMoon.
• Irene Breen, the founder of BellaMoon, was notified by Instagram that the ads were being removed.
• Breen had to remove the word 'pregnancy' from the product name and URLs to comply with Meta's policy.
• This incident highlights issues with women's health content being shadowbanned on social media.