Maryland's Free Tuition Offer Fails to Boost Football Attendance

• (1) Maryland offered free tuition to students who attended a specific football game against Illinois.
• (2) Despite the incentive, student attendance at the game did not increase.
• (3) The university had hoped the offer would boost poor attendance, especially after firing the head coach.
• (4) The game was part of a challenging season for Maryland football, with a 2-5 start.
• (5) The promotion was announced in the context of ongoing issues with fan engagement and team performance.