Sports2 sources
Leicester City Fans Criticize Sponsor's Partnership with Porn Star
- BC Game became Leicester City's main shirt sponsor for the 2024-2025 season.
- BC Game appointed Eva Elfie, a porn actress, as a brand ambassador.
- Leicester City fans have voiced their criticism and dismay over the partnership.
- The partnership was announced at the start of the 2024-25 season.
- Eva Elfie's role as an ambassador has sparked significant backlash from the club's supporters.