Kesha Releases Unreleased 'Backstabber' Music Video After 16 Years

• Kesha released an unreleased music video for 'Backstabber' after 16 years.
• The video is from her Animal era and highlights catalog marketing strategies.
• The video features Kesha driving a gold Trans Am that was stolen by an unfaithful friend.
• The release serves as a case study in how music catalogs are marketed in 2026.
• The video was reported by Forbes and Rolling Stone.