Business2 sources
Japan Health Ministry Updates Guidelines for Movie and TV Ads
- Japan's health ministry has updated its guidelines for advertisements in movies and TV shows.
- The changes follow criticism of a poster promoting support for cancer patients.
- The poster was created in collaboration with a film and faced backlash on social media.
- The new guidelines aim to address concerns and improve future collaborations.
- The sports industry is also facing challenges from illegal streaming and TV sticks.