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Halloween Boosts Streaming for 'Dracula' and 'Thriller'

  • 'Dracula' by Tame Impala and Jennie received 16 million global on-demand streams over Halloweekend.
  • Michael Jackson’s 'Thriller' returned to the Billboard Hot 100 at No. 20.
  • 'Thriller' saw a 49% surge to 9.3 million chart-eligible streams in the U.S. from Oct. 23-29.
  • 'Thriller' also doubled its radio airplay audience and gained 61% in sales.
  • The streaming bump for both songs occurred around Halloween.
Halloween Boosts Streaming for 'Dracula' and 'Thriller' | Split Angle