Gloucestershire to rebrand as Bristol for T20 Blast starting 2027

• Gloucestershire will rebrand as Bristol for the T20 Blast starting in 2027.
• The club aims to reach a new audience and address falling ticket revenue with the rebranding.
• This marks a strategic decision to change identity after playing as Gloucestershire since 1870.
• The new identity will be unveiled later this year following a wide-ranging review.
• The rebranding is seen as an exciting new chapter for the club.