FTC Requests Data on Personalized Pricing from Major Companies

• The Federal Trade Commission (FTC) sent orders to companies like Walmart, Uber, and Delta.
• The FTC is seeking information on how these companies personalize prices based on user data.
• The FTC aims to use this data to inform a study on personalized pricing and wage setting practices.
• The FTC's request includes details on web use habits and other personal information.
• The study will help regulators and lawmakers understand personalized pricing better.