FTC approves Publicis' $2.2bn LiveRamp deal with equal access condition

• The US Federal Trade Commission (FTC) has approved Publicis Groupe's acquisition of LiveRamp for $2.2 billion.
• The approval is conditional on Publicis ensuring equal access to LiveRamp's data services for all its customers, including rivals.
• The consent order binding both companies will last for five years.
• Publicis must provide non-discriminatory access and support to all LiveRamp customers on fair and reasonable terms.
• The FTC's decision was announced on Monday.