Etsy Updates Policy on AI in Product Listings

• Etsy has updated its Seller Handbook to include new guidelines on AI usage in product listings.
• Products must now include at least one unaltered listing image showing the actual product.
• AI can still be used for certain purposes, but misleading images will be prohibited.
• This policy update follows the controversy surrounding Just Eat's AI-generated food images.
• Etsy aims to maintain its promise of selling handmade goods made by real people.