Developers find marketing 'immersive sim' challenging for games like Gloomwood

• New Blood CEO Dave Oshry discusses the challenges of marketing games as 'immersive sims'.
• Fans of games like Deus Ex and Dishonored enjoy the term 'immersive sim', but it is not effective for marketing.
• There is emerging consensus among developers that the term 'immersive sim' is not a good marketing term.
• Gloomwood and Fallen Aces are examples of games that are considered immersive sims but are difficult to market under this label.
• The debate over what defines an immersive sim continues, with no clear resolution in sight.