Coca-Cola CEO responds to Diet Coke being called 'fridge cigarette'

• Coca-Cola CEO Henrique Braun commented on the viral nickname 'fridge cigarette' for Diet Coke.
• The term 'fridge cigarette' is defined by Merriam-Webster as 'a cold, refreshing, and addictive soft drink.'
• The nickname gained popularity through a viral TikTok among Gen Zers.
• Coca-Cola's CEO stated that the company does not position Diet Coke in that way.
• The CEO acknowledged that consumers can call Diet Coke whatever they want.