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Coca-Cola CEO Addresses 'Fridge Cigarette' Label for Diet Coke

  • Coca-Cola CEO Henrique Braun addressed the 'fridge cigarette' nickname for Diet Coke.
  • The nickname gained popularity on social media and online.
  • Braun stated that the company does not market Diet Coke as a 'fridge cigarette'.
  • The CEO made these comments during an interview with Yahoo Finance.
  • The discussion comes a year after the nickname became widely used online.

Timeline

  1. Diet Coke labeled 'fridge cigarette' on social media

    Diet Coke gained the nickname 'fridge cigarette' on social media a year prior.

  2. Latest

    Coca-Cola CEO responds to Diet Coke nickname

    Coca-Cola CEO Henrique Braun acknowledges the 'fridge cigarette' nickname during an interview with Yahoo Finance.

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Coca-Cola CEO Addresses 'Fridge Cigarette' Label for Diet Coke | Split Angle