Entertainment2 sources
CAA and Ogilvy Launch AI-Generated Celebrity Ad Platform
- CAA and Ogilvy introduced a platform for AI-generated ads featuring celebrities.
- The platform allows marketers to create ads without needing celebrities to be physically present.
- Terry Crews is involved in the project.
- The technology creates digital replicas of celebrities for advertising purposes.
- The platform aims to streamline the ad creation process for marketers.