Banijay CEO Advocates for Better Trade Terms for European Producers

• Marco Bassetti, CEO of Banijay Entertainment, spoke at Rome’s MIA market.
• He urged European producers to negotiate better trade terms with Hollywood.
• Banijay, the world’s largest independent studio, recently scaled up to $8.5 billion.
• Bassetti emphasized the need for rewards for creativity in content production.
• The discussion focused on the challenges European producers face in competing with U.S. studios and streamers.