Apple Updates App Store Rules to Ban AI-Generated Nonconsensual Intimate Imagery

• Apple has updated its App Store rules to explicitly ban 'nudify' AI apps that generate intimate images without consent.
• The rule changes follow significant criticism after nonconsensual, sexualized deepfakes, including of minors, were created using AI tools.
• Apple warns that apps with offending content could be removed from the App Store if developers fail to act.
• The updated rules require app developers to proactively prevent and remove AI-generated deepfakes from their platforms.
• Apple did not remove the apps Grok or X from the App Store but informed senators of the changes.