Apple's Joswiak Discusses AI Focus on Everyday Users, Not 'Lunatic Fringe'

• Apple's SVP of Worldwide Marketing, Greg Joswiak, spoke to TIME about Apple Intelligence.
• Joswiak clarified that Apple Intelligence is intended for everyday people, not the 'lunatic fringe'.
• He emphasized that Apple is building a modest, personalized, and privacy-preserving form of AI.
• Joswiak also mentioned that Apple does not feel threatened by OpenAI's hardware plans.
• The interview took place in the context of a populist AI backlash.