Affle to Acquire Perion, Expanding CPCU Business in Developed Markets

• Affle has agreed to acquire Perion, a company specializing in the CPCU business.
• The acquisition aims to scale Affle's CPCU business across developed markets.
• The merger agreement is definitive, as announced by Perion.
• The acquisition will expand Affle's presence in the CPCU sector.
• The financial details of the acquisition have not been disclosed.